We really love working with both small and large businesses from any industry. We have a particular affinity with the built environment including architecture, engineering and property, as well as hospitality and retail.

We craft all of your marketing and communications materials, from brochures to publications, websites, electronic media and signage. We can work with your existing brand, or help you build a new one.

In all our design work, we think about who you are and what is special about you. We carefully consider your business strategy, and how your marketing materials can best engage with your customers to increase your success.



Tony Gooley
Tony Gooley

Tony has 30 years experience as a graphic designer working with small and large organisations across a range of markets. He cofounded leading graphic design firm, Designfront, before establishing Tony Gooley Design in 2011.

Tony has led brand identity projects for a number of built environment, hospitality and property businesses. He was responsible for the visual design and direction of the Australian Institute of Architects’ 2012 National Conference. Other recent examples of his work include the new Billykart Kitchen in West End, Bligh Tanner Engineers, COX Architecture and Southbank Corporation.

Tony is one of the most experienced graphic designers in the country. As an advocate for design, he is often invited to speak at industry events and judge design awards.

He is passionate about helping clients improve their businesses, by shaping their brand identities to reflect their true value in the market.

Lucy Bland
Tony Gooley Design — Lucy Bland

Lucy is highly experienced in branding and visual communication design, having previously worked in the architecture sector and with leading design firms including Melbourne’s Studio Round. She has a Bachelor of Design and an in-depth understanding of working with businesses including those in the built environment. Lucy brings an elegant and thoughtful approach to all of her design work.

Herbey Wagner

Herbey holds a Bachelor of Design and a Bachelor of Film. He has a range of experience working across architecture, retail and hospitality, on everything from brand identity to signage and website projects. Herbey particularly loves typography, and brings clarity and beauty to all of his designs.

Natalia Pullen
Tony Gooley Design — Natalia Pullen

Natalia has experience in multiple industries including property, architecture and engineering. She has a design degree from the Queensland College of Art and is passionate about all things creative. Natalia enjoys assisting businesses with projects ranging from brand identity through to website design.


Identity & branding

  • Brand Identity design
  • Brand guidelines
  • Art direction and photography

Design for Print

  • Marketing literature
  • Corporate literature
  • Print management
  • Book design
  • Posters

Digital design

  • Responsive websites
  • E Newsletters

Environmental design

  • Environmental graphics
  • Signage